Thursday, December 12, 2013

A Life Savers Candy Christmas Memory

This advertisement from a  December 1941 magazine reminded me of a Christmas memory from my childhood.

One of my Sunday School teachers used to give each of us kids one of these nifty little gift books of Lifesavers Candy, and I think one or two showed up in our stocking as kids, throughout the years.

I recently came across these at the local discount store and they sell for between $1.50 and $3.00 depending upon where you find them.  But they aren't quite the same as they used to be.  Instead of 12 rolls of savers, as in years past, they now have only 6.  I suppose because of price increases, the company had to scale back on the amount of candy in each box to keep them affordable.  It's a form of raising the price of their product without having to RAISE the actual price on the price tag.  So, they are still affordable, and a great idea for stocking-stuffers, you just get less product.

And check these out!  How cool were these little Life Savers, apparently from the 1950's, and back when a roll cost only a nickel.  (Well, I shouldn't say ONLY a nickel.  A nickel back then was nothing to sneeze at, I suppose.)

I'll bet they were like Christmas crack for kids!  I'd have trouble not eating the whole roll in one sitting.  Then I'd check the toe of my stocking for more...then the kitchen drawers, then inside the big jar in the cupboard where mommy hides all of her treats, then under my pillow, then the......
You get the picture.

That's all for today, until tomorrow, have a happy vintage day!

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