This is probably my favorite one of the three I bought over the weekend. It's from January of 1940!
These magazines are full of beautiful embroidered tablecloths, pillow cases, and crochet patterns. One thing that surprised me about these Home Arts magazines is that they are not JUST about needlepoint, crocheting and other needle arts. There are small tid-bits about beauty and full articles on making ones home a cheerful place to be. Especially the kitchen. Putting three meals on the table everyday could be hard, busy work, why not have a cheerful kitchen in which to work?
The article below is titled, "Your Kitchen...Make it Compact, Convenient, Colorful"
And what a cute little kitchen this one is!
The article goes on to say...
"Even if you can't start from scratch and install that perfect kitchen you want, do something now about the one you have."
"You may assemble canister sets, coffee-makers, cutlery, mixing bowls, and dish towels in fun colors, or black and white, to give zest to your color scheme."
Ummm, was this article written for me? This is exactly what I did three summers ago. I hated the "vineyard" look of our kitchen decor, we had had for ages. So I took it all down and replaced it the dusty olive oil bottles and fake grapes with wonderful vintage bowls, tins and goodies I'd collected through the years, including vintage linens. I love my cozy "vintage" kitchen now! It's my favorite part of the house!
And then there is this fun page...
"Hello, and Happy New Year again! Do take down your receivers, everybody, and let's chat, for there are parties afoot, and plans to be making; and I wonder if you wouldn't like, this year, to help me solve some special party problems."
Apparently January and February were the "party" months of the year. I suppose it makes sense with the cold weather keeping everyone from enjoying the outdoors.
Finally, the back inside cover is illustrated with 7 or 8 dress patterns. A gal could choose a pattern, write to the Home Arts Company and buy the patterns. The patterns were 15 cents back in 1940. I found this one to be my favorite.
What a fun little glance back into time this was for me. I imagine the woman who received this magazine (she lived on a farm) studied it and read it cover to cover...there are so many interesting articles!
That's all for tonight! Until another time, have a happy vintage day!