Here is a link to My Favorite Husband's Wikipedia page. http://en.wikipedia.org/wiki/My_Favorite_Husband
It's full of information about how the show got started in 1948 and later moved to television. The show's sponsor was JELL-O!
From Wikipedia....
"The 1948 radio version opened with:
- Bob LeMond: It's time for My Favorite Husband starring Lucille Ball!
- Lucille Ball: Jell-O, everybody!
- Theme music [composed by Marlin Skiles, conducted by Wilbur Hatch]
- LeMond: Yes, it's the gay family comedy series starring Lucille Ball with Richard Denning and is brought to you by the Jell-O family of Red-Letter Desserts:
- Singers:
- J-E-L-L-
- O! The big red letters stand for the Jell-O family,
- Oh, the big red letters stand for the Jell-O family,
- That's Jell-O!
- Yum, yum, yum!
- Jell-O pudding!
- Yum, yum, yum!
- Jell-O tapioca pudding, yes sir-ee!"
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